I use the
in my hair studio I like the fact that it's a Canada company and it is ECO
friendly. To learn more please read on.
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WORLD’S
FIRST CARBON NEUTRAL PROFESSIONAL HAIRSTYLING IRON DEBUTS IN CANADA
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Toronto-Based Verthos Launches Eco-Chic Product
TORONTO,
ON - September 9, 2008…Green
hair is now in style with the launch of
Verthos™,
a new green generation company dedicated to producing
ecologically sustainable
carbon neutral professional hair care products. The
Toronto-based company has introduced its
first item in the product
line: Verthos
Professional Hairstyling Iron.
Verthos is a hybrid
word derived
from the French word for green – vert, and
the Greek word for ethics –
ethos.
Designed
by a team of professional hairstylists, the only eco-chic hairstyling iron on
the
market has been in development for 18 months. The one-inch width iron
features
advanced tourmaline ceramic technology with dual microchip temperature
control,
which automatically senses and maintains the desired temperatures at
all times and
heats up to the maximum temperature in less than 60 seconds.
The
life cycle of the average straightening iron produces 8.29 kg of greenhouse gas
emissions. The life cycle of this product has been made carbon neutral using ISO
14064-part 2 reforestation carbon offsets.
It
is estimated that the life cycle of five Verthos irons is offset by the planting and ten-
year
growth of one Spruce tree in Ontario.
“The
professional beauty industry has always been at the forefront of product
innovations for the hair care industry,” said Kenny Wise, a 20-year beauty
industry
veteran and Verthos president and founder. “The launch of Verthos
will fill the void in
ecologically sustainable carbon neutral products available
in the marketplace today,
providing environmentally conscious consumers with
affordable, powerful and stylish
hair tools.”
Priced
at $149.95, the iron is only available in select Canadian hair salons. Verthos
will be
launching other carbon neutral professional hair care products over the
next 12 months
including shampoos, conditioners and styling aids.
Verthos
is verified by Zerofootprint, a not-for-profit organization that provides
information, products and services to people and businesses working to reduce
their
environmental impact.
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ABOUT VERTHOS
Based in Toronto,
Verthos™ is a green generation company dedicated to producing
ecologically sustainable carbon neutral professional hair care products. Verthos
is
certified by Zerofootprint.