A sugar acid with antioxidant properties, derived from citrus fruits. It is water-soluble. It is commonly known as vitamin C. Ascorbic acid is easily oxidized and so is also used as a preservative. It is essential for the formation of collagen and intercellular material, and the healing of wounds. It helps maintain elasticity of the skin, and improves resistance to infection. It may prevent the occurrence and development of cancer.

Panthenol is a highly valued haircare ingredient. This vitamin is absorbed deep into the hair and scalp where it has been shown to have valuable therapeutic effects. It is used in pharmaceutical creams for its soothing and healing properties. It is effective in the treatment of irritated, itchy or grazed skin, dermatoses, sunburn and other skin troubles. It leaves the skin feeling velvety and smooth.

Our Antioxidant Complex acts to protect the oils we use in our formulations, keeping them fresh and potent. It is botanically derived, mimicking the natural antioxidant complexes which plants themselves contain. It has the added benefit of protecting the hair and scalp from the damaging effects of free radicals.

Provides antioxidative function of vegetables thus causing prevention of arteriosclerosis and protective action against ultraviolet rays. This melanin is a vegan alternative to sun protection without deriving it from an animal source as done by many other haircare companies

Aloe is renowned for it's soothing and calming characteristics. Aloe improves skin tone and color by increasing the blood flow to the areas of application. It reduces scalp redness, and displays a synergistic effect with the other anti-inflammatory ingredients used in our products.

Unlike other hair detanglers, which are known for their irritancy, behentrimonium methosulfate is extremely mild, being recommended for use in baby products, which are left on the skin. It is superior in effectiveness and mildness to it's commonly used cheaper cousin, behentrimonium chloride. It is not a sulfate.

This natural carotenoid safe source of Vitamin A is superior in that it is converted to Vitamin A within the body only as needed. It provides topical skin protection, clarification and moisturizing. Carotenoids are antioxidants that quench free radicals; harmful molecules that can damage skin cells and contribute to aging. In nature, carotenoids help to protect plants from the damaging effects of excess light.

Chamomile extract is particularly beneficial for dry hair and scalp, especially where there is redness or sensitivity. It is an anti-allergenic agent that is useful to soothe and protect.

Tea tannins - called catechins (polyphenols) appear to be the most potent therapeutic plant-derived chemicals, in that, aside from their antiseptic and antioxidant properties, they are able to form complexes with other molecules, thereby detoxifying. It's an extremely good source of vitamin C.

Cocamidopropyl hydroxysultaine, derived from coconut oil, is used in our hair and body cleansers as a superior replacement for the commonly used cocamodopropyl betaine, present in most shampoo formulations. Although more expensive, we believe the sultaine outperforms the betaine in mildness and effectiveness.

The sunflower oil derived oleate also aids detangling. It has powerful sun protecting and fade protecting properties.

Pomegranate tops all other conventional fruits, including blueberry and strawberry, in its ORAC (Oxygen Radical Absorbance Capacity) value, ranking pomegranate as one of the most powerful antioxidant fruits.

Often referred to as the "Fountain of Youth," Açaí Fruit is a small, deep-purple berry that grows on the tall, slender Açaí palm tree, which is a very common native of the Brazilian Rainforest. Only two crops of fruit are produced per year.

These flavonoids possess antioxidant properties that may help neutralize cell damage by free radicals, allowing for the maintenance of optimal cell function, and promoting cell regeneration.

Ginkgo can help to reduce the appearance of dark circles under the eyes. It is also a very potent antioxidant, which helps protects the skin against the aging effect of the environment and oxygen.

Glycerin is the humectant of choice in products, such as shampoos and hair conditioners. The glycerin we choose is 100% plant derived. It is best used in skin products in synergistic combination with sorbitol.

Hydrolyzed wheat protein, made from GMO free wheat grain, is used in high active levels in all our hair conditioners. It contributes richness and skin protective properties to our formulae. Skin and hair easily absorb these short chain proteins where they act as powerful moisturizers due to their ability to attract and bind moisture.

Jojoba esters are spherical beads of jojoba wax, made from jojoba oil. Jojoba beads are an environmentally sound alternative to the commonly used beads of plastic (polyethylene). They act as an extremely effective facial polish, which is much gentler to the skin than other commonly used naturally derived alternatives.

Sonora Desert native inhabitants have used the oil for skin salves, medicinal preparations and hairdressings for centuries. Scientific endeavour has established the uniqueness of this elegant feeling wax ester, which penetrates quickly into the hair and scalp, helping to reduce water loss. Jojoba oil has been shown to effectively reduce superficial facial lines and provide lasting softness. It has recently been shown to be effective in treating many types of psoriasis and skin itches.

It is used for dermatitis, and also relieves itching and sunburnn. It inhibits the growth of certain bacteria and inflammation of the skin, while at the same time having a cooling action. It is high manganese, vitamin C and vitamin A content.

A soluble form of oats containing 23% oligosaccharides and 3% protein. A soothing botanical moisturizer for the hair and scalp. Retains up to 50% more moisture then comparable proteins.

Soy allows hair and skin to retain moisture, providing smoothness, shine, and protecting the hair and scalp. The prevention of moisture loss is important, as it provides ease of combing, and hair manageability.

Its beautiful citrus floral fragrance ensures your hair and mind will be refreshed.

It is a soothing, non-irritant and non-sensitizing ingredient, and although gentle, has a profound effect on the quality of the hair when used.

Rosemary extract has been shown to strengthen mental clarity and awareness. It has long been used in hair care formulations due to its beneficial effects on hair and scalp health and vitality.

It treats dry scalp and hair, and is for all skin types. It reduces nervous tension, is calming, and used to promote relaxation

It is also an anti-inflammatory and leaves the hair more supple and soft, and less flaccid.

Sodium lauroyl sarcosinate is a derivative of coconut oil and the amino acid, sarcosine. It is skin friendly and has the unusual ability of producing a very rich lather in the presence of oil - the more the oil, the richer the lather!

SOD is the enzyme superoxide dismutase (SOD), catalyzes the dismutation of superoxide into oxygen and hydrogen peroxide. As such, it is an important antioxidant defense in nearly all cells exposed to oxygen. The role of SOD is to eliminate the free radicals and keep hair and scalp healthy and protected.

This botanical extract has superb antiseptic, astringent and antioxidant qualities, which have a very positive effect on preventing oxidative stress, and thereby helps to prevent premature aging. Furthermore, it has great antimicrobial, antibacterial and antiviral properties.

Tocopheryl acetate is a stable form of Vitamin E extracted from soybeans. Dermatologists recommend Vitamin E for a large number of skin diseases and sensitivies for it's ability to help soothe and promote the health of the skin. Vitamin E works to soften skin and reduce the appearance of facial lines and wrinkles.

Aqua (purified water) is a highly purified pharmaceutical grade of water (purified to the new BP 2002 standard). The inclusion of such pure water enables us to use very safe, low levels of antimicrobial ingredients in our formulations.

Witch hazel extract is a well-known plant extracted skin toner with antiseptic and astringent qualities. It also displays soothing and regenerative properties.